D122 Ponders Commercial Ads in the Schools to Generate Funds
New Lenox School Board is considering commercial ads in the schools, billboards on the fields and ads on the district website to supplement a gap in funding.
Tough financial times calls for creative revenue generators, and the New Lenox School District 122 Board is open to ideas. Allowing commercial advertising within and around the schools is one plan currently on the table for discussion. The amount of funds generated is up in the air. The pricing would have to be determined. At the regular board meeting Feb. 6, board members heard a presentation on the possibility of opening the schools to commercial advertisers. District Communications Coordinator Jennifer Zimmerman, a former media buyer, showed a PowerPoint, depicting everything from billboards on the school campuses to ads on the district website. And like U.S. Cellular Field replaced the name of the beloved White Sox Park on Chicago's …
In this Article:
Denise S.
9:42 am on Friday, February 8, 2013
I like that the school board is thinking outside the box. Congratulations. I also Nick DiSandro's idea of advertisers buying rights to the tracks and/or fields. I think leasing would be a better option. Buying sounds too permanent. Advertising in the schools should be not allowed; however, outside the school walls . . . absolutely. more ›